Veterans Information Services

Even if you are currently maxed out with clients, due to attrition and unexpected changes to your business, you might find yourself in a position where you must change your current way of marketing or create and implement an entirely new marketing plan altogether.

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As you know, our nation’s economy recently went from being the strongest in the world to one fighting for survival, all due to an unforeseen pandemic. Some of us were able to keep many of our pre-COVID clients, while many of us are still trying to replace clients by implementing strategic marketing plans that we never even considered in the past.

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If you want to increase your clientele and revenue while retaining the clients that you have, you must have a strategic plan and well-thought-out tactics (or actions) to accomplish this plan. Your strategies must be centered around achieving a competitive advantage, since many other professionals are also targeting the same audiences. This strategy must consider evaluation of not only your competition but your audience as well. It also requires full understanding of both generational and veterans’ demographics.

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Your tactics to carry out your strategic plan should be varied, depending upon the specific demographic audience that you are targeting. They might include such strategies as print or social media, authoring, presentations, and networking.

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Your goal should be to turn potential clients into prospective clients and then into actual clients, while not losing any of the clients that you currently have. This can be a daunting task if you do not fully understand how to successfully market.

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If you have an interest in learning more about how to better market your firm, we urge you to consider purchasing this comprehensive training program.

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This program includes:

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• a three-hour audio-visual recording that contains information on basic and advanced marketing strategies and tactics as well as a breakdown of veterans’ and generational demographics with specific ideas on how to target each demographic segment

• a pre-designed PowerPoint presentation template that is specific to audiences who are interested in hearing about veterans’ benefits as well as a marketing template that helps to promote your presentation, and a DVD of the presenter giving such a presentation at an assisted living facility

• tips on marketing to care facilities and to veterans’ service organizations along with tips on giving a live presentation

• marketing handouts and print media advertisement templates

• current VA statistic and demographics as well as many more documents specific to VA

 

The cost of this complete package is $500.00 and is payable by most all major credit cards.

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If you have an interest in this comprehensive marketing package, please call Jay McIntyre at 770-591-0260 or e-mail him at jay@info4vets.com.